CANDY HOUSE: A Christmas Multi-Brand Pop-up in Paris

CANDY HOUSE was a multi-brand Christmas pop-up organized by BEWAOO AGENCY in Paris in 2024. Designed as a festive and immersive retail experience, the activation brought together fashion, beauty and lifestyle brands inside a temporary concept space imagined around the magic of the holiday season.

For this project, BEWAOO managed the complete production of the pop-up, from creative concept development to operational logistics and customer experience design.

We coordinated participating brands including FOREO, IK PARIS, ONESOUL, MAISON ARTHUR AQUINO, ANИAKIKI and others, while creating a visually immersive environment with elegant merchandising and curated brand presentations.

At the same time, BEWAOO handled the entire social media content production strategy, including teaser campaigns, on-site visual production, stories, reels and interviews capturing the atmosphere of the pop-up throughout the activation.

The digital experience helped create a festive and immersive atmosphere both online and on-site for visitors and participating brands.