Fashion Product Launch: CBC Collection, a Subtle Blend of Cultural Heritage and Creative Boldness

BEWAOO AGENCY supported Maison Arthur Aquino in the complete strategic development of the CBC Collection.

We began with creative consulting work to structure the visual and narrative direction of the collection, while also designing a strong visual identity with a dedicated logo created specifically for this capsule collection, fully aligned with the overall universe of the Maison.

We then orchestrated a professional photo shoot for the creation of the official catalog, managing the art direction, styling, production and post-production of all visuals.

At the same time, we implemented an influencer marketing strategy by selecting profiles aligned with the values and identity of the collection in order to maximize its visibility across social media platforms.

Finally, our team handled tailor-made community management throughout the launch period, creating engaging visual and storytelling-driven content to maintain strong consistency between the brand DNA and the CBC collection.