Maison Arthur Aquino — Paris Fashion Week SS25

Orixás — A Collection, A Ceremony.

Fashion Show During Paris Fashion Week 2025

On September 29th, 2025, Maison Arthur Aquino presented its Spring-Summer 2026 collection titled Orixás during the Forum do Amanhã at Hôtel de l’Industrie — one of Paris’ most emblematic venues — on the very first day of Paris Fashion Week.

A vibrant tribute to three Yoruba deities — Exu, Iemanjá and Iansã — the Orixás collection was a deeply personal and culturally rooted work. It required a staging worthy of its vision — precise, respectful and emotionally powerful.

BEWAOO was commissioned to orchestrate the full artistic and operational production of the fashion show.

Casting · Styling · MUA · Backstage Coordination · Content Production

What BEWAOO Produced for This Fashion Show

Casting

Selection and coordination of models aligned with the universe of the collection and the message of the Maison.

Styling

Styling direction for all runway looks presented during the show — coordination of garments, accessories and runway order to support the narrative of the collection.

MUA — Makeup & Hair

Creation and execution of beauty looks for all models. Every makeup and hair detail was designed in harmony with the identity of the three deities represented throughout the collection.

Backstage Coordination

Complete backstage organization — fitting schedules, team management, runway coordination and real-time supervision of the show execution to ensure perfect flow throughout the presentation.

Content Production

Photo and video coverage of the fashion show and backstage moments — before, during and after the show. Content delivered to the Maison for digital communication, social media and collection archives.

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