The Launch of Maison Arthur Aquino: A Project Orchestrated by BEWAOO AGENCY

ARTHUR AQUINO CASE STUDY

From Concept to Reality: A 360° Brand Launch

Behind every great brand lies a vision, a story and a strategic launch. For Maison Arthur Aquino, BEWAOO AGENCY acted as the creative and operational force behind a complete brand launch, from strategy to execution.

From the earliest stages of the project, our team worked on building a strong and distinctive universe deeply rooted in the designer’s Afro-Brazilian heritage.

The launch of Maison Arthur Aquino was not limited to a traditional communication campaign. The objective was to establish the foundations of a purpose-driven luxury fashion label through a coherent narrative, powerful storytelling and an immersive creative direction designed to leave a lasting impression.

On June 5th, 2025, as part of the Year of Brazil in France, the Paris creative scene welcomed a unique event: the official launch of Maison Arthur Aquino.

Brand Identity

Logo creation, visual identity, art direction, brand positioning and communication tone.

Launch Strategy

Definition of the communication plan, fashion show organization, press and influencer invitations, and partnership management.

Fashion Show

Production of an immersive fashion show designed to showcase the Maison Arthur Aquino universe through creative direction, casting, scenography and visual storytelling.

Event Management

Venue coordination, creative direction of the show, model castings, management of makeup and hair teams, and event-day logistics.

Want to launch your brand in Ibiza, Paris or another city? Contact us.

Tell us what you want to create. We’ll handle the rest.

Organize a Fashion Show During Paris Fashion Week

Your brand can shine in Paris. Contact us.

Add music to your event

We have academic composers and top musicians to make your event unique.

Organize a Brand Launch

Launch your brand through an unforgettable event